Bitcoin’s recent surge towards an all-time high near $90,000 has not only attracted attention to the leading cryptocurrency but has also sparked renewed interest in the broader crypto market. One standout performer amidst this bullish trend is Dogecoin, which has experienced a significant surge in value.

According to data from CryptoSlate, Dogecoin has seen a remarkable 38% increase in the past 24 hours, reaching a year-to-date high of $0.44 before experiencing a slight retracement alongside Bitcoin. This surge represents Dogecoin’s most robust price performance since Elon Musk, also known as the “Dogefather,” mentioned it during his appearance on Saturday Night Live in May 2021.

As a result of this surge, Dogecoin has now become the sixth-largest cryptocurrency by market capitalization, with a valuation exceeding $53 billion. To put this into perspective, Dogecoin’s market cap places it ahead of well-known corporations such as Nasdaq, Cummins, and Ford.

So, what is driving Dogecoin’s recent rally? The memecoin’s surge seems to be fueled by a combination of current market optimism and Elon Musk’s continued association with the cryptocurrency. In October, Musk proposed the creation of a “Department of Government Efficiency” (DOGE) to optimize government spending during Donald Trump’s presidency. This playful acronym generated fresh interest and excitement among traders, pushing Dogecoin further into the mainstream spotlight.

On-chain data also supports the notion of increased retail activity surrounding Dogecoin. Crypto intelligence firm Santiment reported that over the past month, approximately 74,885 new wallets holding less than 100,000 DOGE have been created. At the same time, wallets held by larger investors, known as “sharks” and “whales,” have decreased by a net 350 during this period. Santiment also highlighted an increase of 108 larger wallets in recent days, which likely contributed to Dogecoin’s price rally.

Further analysis from IntoTheBlock revealed that Dogecoin processed over six million transactions last week, the highest since February. This uptick in transaction volume indicates a revival of retail interest in Dogecoin, bolstering the momentum in the memecoin market.

While retail investors are driving much of the recent rally, institutional players are also showing signs of engagement with Dogecoin. On November 5, Canadian firm Spirit Blockchain Capital acquired Dogecoin Holdings, gaining access to critical assets such as intellectual property, an ETF platform, a Dogecoin payment gateway under development, and a cash reserve of $383,000. This acquisition signifies Spirit Blockchain’s intention to launch new products and support the broader adoption of Dogecoin, hinting at a potential shift in institutional sentiment towards the asset.

Moreover, market analysts speculate that the increasing interest in cryptocurrency could pave the way for a Dogecoin-related exchange-traded fund (ETF) as early as next year, indicating a growing institutional recognition of the meme-inspired cryptocurrency.

With Dogecoin’s recent rally capturing the attention of both retail and institutional investors, the cryptocurrency is poised to continue making waves in the ever-evolving crypto market landscape.